Binette's story

If you're here, it's because you want to know a little more about Binette: who we are, what we do, why we do it... all that stuff. Above all, Binette is an adventure and an adventure is always exciting and full of twists and turns, so we won't be bored here, we promise!
This adventure, it started with desires:
- freedom, lightness, optimism, "youhouhou" (especially since Mr Coco decided to ruin our lives),
- action, adventure, overtaking,
- to connect people, to create links and to promote sharing and exchange,
- to participate in changing our consumption patterns.

There you go, mix it all up and you get Binette, the optimistic brand that liberates our daily life and gives us the banana (just that !)
These desires have become the pillars of Binette, the very essence of her existence, her assignment . I'll tell you how!
* * * *

Where do we start?
Transform your daily life, free your hands.
Observation: in life, we often have to choose between practicality or being stylish.
At Binette, we took the gamble of creating accessories that make your life easier and that are pretty.
Very concretely: practical, aesthetic and ethical products.
The + for you: you are free of spirit & free to move, keeping the style!
Give the banana, the desire to bite into life to the fullest.
Observation: our passage on Earth is very short (& the covid will not have our skin)
Binette wants to spread happiness, smiles and a positive attitude!
Having a positive filter on life generally gives us wings, we live more intensely and we savor the moments.
Of course, there are sad moments, soft moments, and that's completely normal.
Binette is here to support you and give you a smile!
The + for you: plenty of motivation!
Plant its seed.
Observation: it is not by doing nothing that we will take matters into our own hands.
With Binette, we would like to make you want to plant your seed on this planet and proudly assume your unique personality. You are a wonderful person who has a lot to share and offer to our world!
So we would like to help you dare, take the plunge and make your dreams come true!
The + for you : you share your awesomeness with the world (and we will all benefit from it, so everyone is a winner!)

Transformer votre quotidien,  libérer vos mains.

Constat : dans la vie, on doit souvent choisir entre praticité ou être stylé.
Chez Binette, on a pris le pari de créer des accessoires qui vous facilitent la vie ET qui sont jolis.
Le + pour vous : vous êtes libre d'esprit & libre de vos mouvements, tout en gardant le style !

Donner la banane, l'envie de croquer la vie à pleines dents.

Constat : notre passage sur Terre est très court.
Binette souhaite le maximiser en incitant au partage et à l'aventure et en propulsant motivation et sourires !
Le + pour vous : de la motivation à foison 

Semer sa graine.

Constat : chacun est unique. Avec Binette, on aimerait vous donner envie de planter votre graine sur cette planète et d'assumer fièrement votre personnalité unique, vous jeter à l'eau et réaliser vos rêves. Le + pour vous: vous partagez votre génialitude au monde (et on en profitera tous!)

Participer au changement.

Constat : bon, on est tous au courant.Binette limite son impact en upcyclant (on chine des tissus voués à être jetés). C'est un choix contraignant, car il apporte de nombreuses complications logistiques, mais obligatoire si l'on veut changer nos modes de consommation ! Le + pour vous : vous consommez des produits responsables :)