Our Adventure

Binette: An optimistic brand that liberates everyday life!

If you're here, it's because you want to know a little more about Binette: who we are, what we do, why we do it... all that stuff.
Above all, Binette is an adventure and an adventure is always exciting and full of twists and turns, so we won't be bored here, we promise!

This adventure, it found its origin in desires:

- freedom, lightness, practicality and positivity!
- action, adventure and self-transcendence,
- to create links, promote sharing and exchange,
- to participate in changing our consumption patterns.

Mix it all up and you get Hoe, the optimistic brand that liberates our daily life and gives us the banana (just that !).

These desires have become the pillars of Binette, the very essence of its existence, its MISSION.
I explain how:

Transform your daily life, free your hands.

In life, we often have to choose between practicality or being stylish. At Binette, we took the gamble of creating accessories that make your life easier AND that are pretty. Very concretely: practical, aesthetic and ethical products. You are free of spirit & free of your movements, while keeping the style!

Give the banana, the desire to bite into life to the fullest.
Binette wants to help you maximize it by encouraging sharing and adventure and by propelling motivation and smiles!
The + for you: plenty of motivation

Sowing its seed.
Each is unique.
With Binette, we would like to make you want to plant your seed on this planet and proudly assume your unique personality, take the plunge and make your dreams come true.

So, in each order, we offer you small seeds to plant to help you sow your seed around you and share your awesomeness with the world (and we will all benefit from it!).

La Bineterie, a community of madness.

Unity is strength.
The power of the collective and human relations is an omnipresent notion at Binette and we know that without you, this adventure does not exist. Together, we go further and the social bond brings love, motivation and energy! We want to inject a great collective dynamic into the Bineterie, to be a close-knit community and to move forward hand in hand with you.

Participate in change.
Alright, we all know. Today the fashion sector is one of the most polluting in the world (2% of global greenhouse gas emissions...)

Binette limits its impact by upcycling 100% of the fabrics (we hunt for fabrics destined to be thrown away). It is a constraining choice, because it brings numerous logistical complications, but OBLIGATORY if we want to change our consumption patterns.
We want to allow you to consume fun, practical and above all responsible products!